From Radiator Mascot To Rolling Sculpture
A century-old automotive tradition
Small Sculpture. Big Personality.
In the earliest decades of motoring, exposed radiator caps sat front and center. They quickly became a natural place for owners and manufacturers to add mascots, emblems and sculptural figures. By the 1920s and 1930s, the hood mascot had become one of the most recognizable pieces of automotive style.
1910s
The Mascot Era Begins Exposed radiator caps become a focal point for personalization and automotive identity.
'20s–'30s
Rolling Sculpture Takes Over Animals, winged forms and speed-inspired figures turn radiator mascots into miniature automotive art.
NOW
Custom Culture Keeps It Alive Hot rods, classics, trucks and custom builds keep the tradition alive for drivers who still want their machine to have a face.